If you hear the words "Headshot Photographer" only one name leaps to mind… that’s right… Peter Hurley. And he’s with us today! Peter shares how to survive and thrive as a headshot photographer in a tough market with more opportunities than ever. Peter began his photography career as an athlete training for the Olympic sailing squad when he was selected to do some fashion modelling. He moved behind the lens a little while later and went into business. He now has studios in Los Angeles and New York, is world renown as the head shot photographer, teacher, author and the guy with an uncanny ability to make people instantly comfortable. Here’s some of what we cover: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include: If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Peter Hurley, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. A photographer with talent can go anywhere in the world and make money - Peter Hurley Plus, access to a members only Facebook group where you'll connect with other members (and interview guests) to help, support and motivate you to take what you hear in each episode and put it into action. You will not find a cooler, more motivated and caring photographers online. What is your big takeaway? Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below. If you picked up a camera and you want to go pro, you milk that thing for all it's worth. You take whatever you get - Peter Hurley If you have any questions that I missed, a specific question you’d like to ask Peter or if you just want to say thanks for coming on the show, feel free to add them below. 30 Days of Gorgeous – The Guide In the last episode, I interviewed Amanda Schulz and we talked about her hugely successful promotion - 30 Days of Gorgeous. What I didn't know at the time of releasing the interview is Amanda has a step by step eBook on how to implement her strategy step by step. If you can see the potential Amanda’s 30 Days of Gorgeous will have for your business, you are going to love the PDF Guide. This Guide is available at Amanda’s Easy store for under $12 - and you should definitely buy this if you're a free listener! Premium Members received their copy free last week - thanks to Amanda. One bad shot in your portfolio will kill you - Peter Hurley iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome! Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to http://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL and your name. I've done just that below... A Must Listen!