292: Michael Schacht – Advanced Facebook Ads for Headshot Photographers

Premium Members, click here to access this interview in the premium area. Michael Schacht of www.312elements.com is a successful portrait and headshot photographer based in Chicago, Ilinois. A lot of his work is booked via advanced Facebook Ads, retargeting and Google Adwords. He utilises smart website choices to funnel his potential clients to the right areas to make advertising to them even easier. This is exactly what we cover in today's episode. Some more about Michael… he spent his younger days sketching the photos from the covers of photography magazines. From sketching, he went on to painting, and eventually lost interest in the art programs at his school and started taking college classes. At the time, he didn’t believe a career as an artist was a reasonable goal. He went on to learn about sales and marketing after college and worked for a few companies in various sales and management roles in the construction industry. When the housing market crashed, he decided it was time to go back to his artistic roots. Today, he describes himself as a commercial and editorial portrait photographer with the core of his business being headshots. He also says… I help people earn trust via an image, meaning… he works with everyday people to make sure that their personal branding tells their story. He openly says on his website, he's the best – so don't ask for a discount unless there's a group of 3 or more. I love that! And during the episode, I reckon there's a good chance you'll understand why he can be and is so confident about his photography work. Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Because I get so much traffic I can be picky. And I think that, that's something that we all need to be constantly striving for because, the more traffic you get, the more opportunities you have to sell to people. – Michael Schacht Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. And that's not all… you get a set of steak knives… I'm kidding! Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from...