311: Alishba Kzar – The marketing and advertising behind the most successful boudoir photography business

Premium Members, click here to access this interview in the premium area. This is Part 2 of the interview with Alishba Kzar of www.dreamboudoirphotography.com, who has built the most successful boudoir photography business I know of. In part 2 we go deep into Alishba's marketing and advertising process that sees her generating the kind of sales she does after making incredible connections with her clients. In last weeks episode, I introduced Alishba and said she was on track to generate over $200,000.00 this year. Since then, she posted this into the Members Facebook Group… Thanks, friends! Hope it’s useful to you all! ALSO, since this interview, my projected gross for this year is $425,000.00 – Alishba Kzar In this interview, Alishba shares her tactics for lead generation via Instagram, Facebook and her website with the utilisation of ads, retargeting and optin forms. From there, everything revolves around making a connection and getting her ideal clients on the phone. No phone call, no booking! Clients MUST be willing to talk on the phone before they can book and THIS is the secret to Alishba's incredible success. Also posted in the Members Facebook Group this week by Alishba… Second IPS sale this week totalling $7062.50. NOT including sessions fee. On the low end on average, I make $4k/session. I shoot 12 -16 sessions a month. IPS is an art. It begins from the moment your potential client hears your name/sees your work. All of this without pushy sales tactics.  When you know your client and understand them they will trust you with their whole being. People have money for the things they want.  YES, we uncover and dissect Alishba's in-person sales (IPS) routine in this episode. Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. My goal is to collect phone numbers and emails because I know even if my phone call fails and they don't book, three months down the road they will book. – Alishba Kzar Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. And that's not all… you receive a set of steak knives… I'm kidding! Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.