Premium Members, click here to access this interview in the premium area. Ivan Mana of www.amarketingessentials.com was interviewed for episode 306 of the podcast where he dived deep into a step by step tutorial on how to set up your first Google AdWords campaign. In this interview, Ivan shares why photographers should be utilising pay-per-click advertising with Microsoft ads, previously Bing Ads. I originally discovered him YouTube when doing some research for Facebook Ads. I loved his energy, his knowledge and the way he broke down complicated strategies in easy to understand step by step instructions. Ivan also explained WHY he was suggesting to do the things he was teaching. As we were wrapping up our last interview, Ivan asked how photographers are doing with advertising on Bing? My reply was… I don't know anyone using Bing at all. Ivan mentioned that Bing is an under-appreciated resource that can also be super profitable and functions 99% like Google. And that's why I asked to have him back on the podcast for this episode – to learn more about Microsoft Ads for photographers. Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. If you're promoting on Google or Microsoft Ads, you have to be pretty aggressive in terms of making yourself stand out. – Ivan Mana Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Ivan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. If you have any questions that I missed, a specific question you’d like to ask Ivan or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
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