346: John DeMato – How to build a successful personal brand photography business

Premium Members, click here to access this interview in the premium area. John DeMato of www.johndemato.com is a New York based personal brand photographer and describes himself as a lifestyle photographer and storytelling strategist. In this interview, John shares how to build a successful personal brand photography business, the way he has. As a former television producer, he has over 19 years of production experience and has been featured as a lifestyle photography expert on NBC Universal daytime talk and reality shows. He predominantly works with business owners, to produce branded lifestyle portraits and other image content. His aim for his clients is to present them as superheroes, but still keep them relatable at the same time. In addition to the photography side, he works with his clients by educating them on how to leverage their photos for their websites, social channels, bios, publications, presentations and advertisements. Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. PLUS, access to Brian's pricing page with video and his new storefront page which is converting like crazy. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. When I think of personal branding, I don't think of the one big shot. Because it's impossible to encapsulate a business owner's entire business personality, sensibilities and how they serve others with one image. – John DeMato You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. I am constantly peppering my audience with content that consistently leverages the phrase branded lifestyle portraits and lifestyle photography and branded photos, things of that nature. – John DeMato If you have any questions that I missed,