347: Wendy Yalom – Build the life you want with personal brand photography

Premium Members, click here to access this interview in the premium area. Wendy Yalom of www.wendykyalom.com started out shooting weddings and that's what she did from 2001-2011 after earning her degree in fine art photography. In this interview, Wendy shares how to build the life you want with personal brand photography – something she discovered after transitioning from wedding photography. In 2011, she was voted Best San Francisco Wedding Photographer. That's when she decided to move in another direction – to Personal Branding Photography. Today, she is recognised as an International Leader in Personal Brand Photography. Her work has been featured on countless websites PLUS, The New York Times, Cosmopolitan, Forbes, San Francisco Magazine, Yoga Journal and more. She says on her about page, “For 30 weeks of the year when I'm not at home in San Francisco, I'm travelling the world photographing inspiring people in spectacular locations.” A typical year right now includes 100 personal branding shoots and mentoring up to 20 photographers. Her Personal Branding photography starts at $4000 and she's booked well in advance. In this interview, Wendy shares how you can start and grow your personal brand photography business into a profitable, successful stand-alone venture or something you can add to what you're currently shooting. Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I shoot from the perspective of someone who understands online marketing and sales and the kind of just images they need in terms of composition. – Wendy Yalom You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Wendy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.