149: Brett Florens – Step It Up in Your Photography Business

This episode features talented photographer, gifted educator and returning guest Brett Florens who is now operating his photography business between two continents. It's difficult to define the content of the interview in a single sentence, so much is covered. I think you'll find, the common theme is it's time to step it up in your photography business. Take one look at Brett's new website and branding and there's no mistaking this is a guy who walks his talk. There's absolutely no mistaking who his target market is and  you'll love how he came to use the colours, layout and design he has for this new chapter in his business. Every single thing has been meticulously thought out, planned and only used if it fits his brief. Brett has never been more successful and this candid chat is a real eye opener. Here’s some of what we cover: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include: If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with James Day, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Being a teacher adds legitimacy to my brand for my clients - Brett Florens Plus, access to a members only Facebook group where you'll connect with other members (and interview guests) to help, support and motivate you to take what you hear in each episode and put it into action. You will not find cooler, more motivated and caring photographers online. What is your big takeaway? Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below. You can't tell somebody what you don't want. You have to tell somebody what you do want - Brett Florens If you have any questions that I missed, a specific question you’d like to ask Brett or if you just want to say thanks for coming on the show, feel free to add them below. iTunes Reviews and Shout-outs Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome! You are attracting clients through your branding - Brett Florens Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to http://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL and your name. NEW Q&A from Foreground Web It's no secret I'm a big fan of Alex Vita of Foreground Web - the guy is a website/IT genius and has helped me out of a fix on multiple occasions. In addition to his help with my websites, Alex regularly puts out photography specific and helpful content via his newsletter and blog which I highly recommend. Following a constant barrage of questions from photographers around the world, Alex has recently launched a new and FREE resource  - a monthly Q&A  where he will answer your questions about photography websites, business, SEO & more… Not all questions will be published but they will be answered.