457: Jenn Lindberg - From deep financial trouble to an inspiring photography business

Premium Members, click here to access this interview in the premium area.

Jennifer Lindberg of www.jenniferlindberg.com has a website that will immediately tell you she is or isn't the photographer for you. The site, images, copy, fonts will have you thinking luxury and wealth.

There are images that feature unique homes, complete with grand piano and a huge family portrait of mum and dad dressed in formal attire with their young daughter in a frilly white dress.

There's so much more I want to include in this intro and why I've asked this fantastic photographer to record this interview!

In a recent email exchange, I learned the studio had a record month in December of over $174,000.

Earlier, though, I received this incredible email…

I really wanted to send you my heartfelt thanks for your podcast. I can't remember who it was, but a fellow photographer told me that listening to your podcasts would be the equivalent of getting an MBA in the photography business! They were so right!

When I signed up for your podcast, we were in deep financial struggle. I could no longer shoot weddings which had been our mainstay for 15+ years.

My dream of getting eight qualified clients a month still seemed so far off.

Fast forward to today…my husband, Jim, and I have turned over 1 million USD gross in the last 12 months. We live in a small Texas town, population 14k, and specialize in B&W family portraits.

Listening to several of your podcasts literally changed our lives for beyond the better. It still honestly feels unreal at times!

So please know what you are doing is bringing so much value to people's lives every day, even the quiet ones who don't often say much.

I'm talking about the wonderful Jennifer Lindberg. I'm rapt to have interviewed her for this episode, where she shares how to attract so many incredible clients, deliver a memory-filled experience and produce beautiful photography that clients are keen to purchase for their homes.

In this interview, learn what it takes and how to build your own inspiring photography business.

• Why Jenn stopped photographing weddings and moved to portraits
• How hiring a business coach attributed to the success of Jenn's business
• The challenges associated with transitioning from luxury weddings to portrait photography
• Who are Jenn's ideal clients today
• How are clients finding Jenn's portrait photography business
• Hiring a team to help out with volume bookings
• Jenn's qualifying process with photography leads
• The need to hire a salesperson if you're not good with sales
• What clients think of Jenn's studio when they see it for the first time
• Encouraging family members to join photo sessions during kid portrait bookings
• Jenn's portrait photo session process
• The struggles involved when switching photography styles
• Photography or business — which is your focus today
• How Jenn defines business
• How to generate leads aside from Facebook ads
• Utilizing projects to connect clients with your photography business
• The importance of setting expectations for what a client might spend before a booking session
• Jenn's refundable booking fee
• Jenn's process after a photo session
• Jenn's viewing and ordering process
• Why it's so easy to sell the photos that Jenn creates
• What Jenn wears during photo sessions
• Finding the right salesperson to help with your business
• Products and packages Jenn offers in her business
• Opening a new studio to support the increased volume of bookings

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Here's what I found out about portraits – people often want them but they need a reason to come in. There needs to be some motivating prompt for them to make the appointment and come in. – Jenn Lindberg

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Following this interview, I’d love to know if you're taking anything away from what Jenn shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

The qualifying process is also a disqualifying process. We don't want someone coming in who is not going to feel comfortable with the pricing. We want people to feel this is a good match right from the beginning. – Jenn Lindberg

If you have any questions that I missed, a specific question you’d like to ask Jenn or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Each week I check for any new iTunes or Google reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

If something is working really beautifully, you just keep going. – Jenn Lindberg

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​

If there's one piece of training you don't want to miss this year, it's this!

• You need or want more income
• You're exhausted with your usual marketing methods
• You want to shoot for yourself, what you're passionate about
• You want to make some kind of a shift in your business
• You want to create something authentically you and make [a ton of] money from it

I'm talking about a PHOTOGRAPHY BOOK PROJECT.

And Katie Kolenberg of Heartstory Photography is going to handhold you through every step of the way.

All the details are here: https://photographybookprojects.com​

One of Katie's book projects has yielded over $270k over 3 years!

She's completed 5 book projects to date and is kicking off 3 new ones this year. This really works!

It'll work for you too. Come and join us!

Jenn Lindberg Website

Jenn Lindberg on Facebook

Jenn Lindberg on Instagram

Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions

Bernie's BBQ Portrait Photography Conference

Thanks again for listening and thanks to Jenn for sharing her thoughts, ideas and experience on creating a luxurious brand, attracting her ideal clients via a huge number of leads and creating the kind of photography that families just can't say no to.

Our goal and the team's goal is to make every person who walks in to give them our absolute and total presence during the chat and in the camera room. We want to give them an amazing experience. – Jenn Lindberg

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew

The post 457: Jenn Lindberg – From deep financial trouble to an inspiring photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.